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Client success story

Jaigo Hotels: a hotel booking flow refined for better stay discovery

A B2C hospitality booking brand in Asia refreshed its hotel booking experience, so guests browse properties with less clutter, compare rooms more easily and reach confirmation through a calmer checkout.

  • Asia
  • B2C
  • Hotel booking UX refresh
  • Launched in 2024

Overview

The Jaigo Hotels success story in brief

Jaigo Hotels sells hotel stays directly to guests in Asia. In 2024 it refreshed its booking experience on PHPTRAVELS with one aim: make choosing a property and completing a reservation feel more intuitive.

The friction sat in three moments of the guest journey: filters that did not always match what guests were looking for, a listing too dense to compare rooms and rates, and a checkout that showed too much at once.

The refresh was built on the hotel booking module of the PHPTRAVELS platform. Hotel brands that sell direct can see the same tools on the hotel booking engine page.

Industry
Hospitality booking
Region
Asia
Model
B2C
Scope
Hotel booking UX refresh
Launch
2024

The guest journey, in three stages

  1. 01SearchFilters that follow guest intent
  2. 02Choose a roomRooms and rates that are easy to compare
  3. 03ReserveA checkout that shows one step at a time

Stage 02: selection flow

Rooms and rates that are easy to compare

The listing was dense, and guests needed a cleaner way to compare rooms and rates. The refresh lines up what differs between rooms, so the choice is visible at a glance.

Challenge
Dense listing experienceUsers needed a cleaner way to compare rooms and rates.
Result
Better room comparisonRoom options sit in one view, with the differences easy to read.
Before: a dense listing
Room comparison
RoomStandard roomDeluxe roomFamily suite
BedDouble or twinKing bedKing and sofa bed
Sleeps2 guests2 guests4 guests
BoardRoom onlyBreakfast includedBreakfast included
CancellationNon-refundableFree cancellationFree cancellation
Select room

Illustrative rooms, not Jaigo Hotels inventory.

Stage 03: checkout clarity

A reservation step that shows one thing at a time

The final reservation steps presented too much information at once. The refreshed checkout splits the reservation into short steps and ends on a clear confirmation.

Challenge
Checkout detail overloadFinal reservation steps presented too much information at once.
Result
Smoother reservation stepGuests move through short steps to a clear confirmation.

Before: room, guest, payment and policy details on one screen.

Property
Your chosen hotel
Room
Deluxe room, breakfast included
Stay
Check-in to check-out
Guests
2 adults
Full name
Email
Phone
Special requests (optional)
Room rate
Taxes and fees
Total

The guest sees the full amount before paying. Payment goes through the Payment gateways the hotel connects.

Reservation confirmed
Booking reference
JH-••••••
Status
Confirmed

A confirmation email is on its way to the guest.

Illustration of a staged checkout, built from the challenge Jaigo Hotels described.

In their words

From room discovery to reservation confirmation

Our booking journey now feels clearer from room discovery to reservation confirmation.

Jaigo Hotels TeamDigital team
  1. 01 · Property searchCleaner discovery
  2. 02 · Selection flowBetter room comparison
  3. 03 · Checkout claritySmoother reservation step

Results as reported by Jaigo Hotels. No figures were published for this project.

Under the hood

Built on PHP, MySQL and JavaScript, owned by the hotel brand

The refresh runs on the standard PHPTRAVELS stack. PHPTRAVELS is self-hosted and ships with its source code under a commercial licence, so a hotel brand can keep refining its booking flow after launch.

  • PHPBooking logic on the server
  • MySQLProperties, rooms and reservations
  • JavaScriptSearch, filters and checkout in the browser

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Questions

Jaigo Hotels project FAQ

Short answers about the project, what changed for guests and how to plan a similar hotel booking refresh.

Talk to sales

It describes how Jaigo Hotels, a B2C hospitality booking brand in Asia, refreshed its hotel booking experience on PHPTRAVELS to make property discovery cleaner, room comparison easier and the reservation step smoother.

Three: a dense listing that made rooms and rates hard to compare, search filters that did not consistently reflect guest intent, and a checkout that presented too much information at once.

Cleaner discovery in property search, better room comparison in the selection flow and a smoother reservation step at checkout. The results were described in the team's own words; no figures were published.

It launched in 2024.

PHP, MySQL and JavaScript, the standard PHPTRAVELS stack. PHPTRAVELS is self-hosted and includes the source code under a commercial licence.

Yes. Request a demo to walk through your current search, room selection and checkout with the team, then compare the one-time plans on the pricing page: Startup, Agency and Enterprise.

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