search
Heavy comparison friction
Users needed too many steps to finalize route and fare choices.
verified
Client Success Story
B2C Flight Retail Flow Tuned for Faster Purchase Decisions
Hubabak improved its customer booking path to support smoother decision-making from search to payment.
Industry
B2C Flight Retail
Region
Middle East
Model
B2C
Scope
Flight Retail Optimization
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Client Review
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Our storefront now feels faster and clearer for customers booking flights.
Hubabak Team
Product Team
Challenges
payments
Checkout confidence gaps
Payment transition lacked clear reassurance for completion.
insights
Limited behavior insight
Teams needed better visibility into where users exited.
timeline
Faster Decision Path
User Journey
verified_user
Cleaner Checkout Feel
Purchase Confidence
analytics
Sharper Funnel Insight
Optimization Signals
Screenshots
Screenshot 1
Screenshot 2
Screenshot 3
Technology Stack
PHP
MySQL
Duffel API
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