search
Heavy comparison friction
Users needed too many steps to finalize route and fare choices.
verified
Client Success Story
B2C Flight Retail Flow Tuned for Faster Purchase Decisions
Hubabak improved its customer booking path to support smoother decision-making from search to payment.
Industry
B2C Flight Retail
Region
Middle East
Model
B2C
Scope
Flight Retail Optimization
play_circle
Client Review
format_quote
Our storefront now feels faster and clearer for customers booking flights.
Hubabak Team
Product Team
Challenges
payments
Checkout confidence gaps
Payment transition lacked clear reassurance for completion.
insights
Limited behavior insight
Teams needed better visibility into where users exited.
timeline
Faster Decision Path
User Journey
verified_user
Cleaner Checkout Feel
Purchase Confidence
analytics
Sharper Funnel Insight
Optimization Signals
Screenshots
Screenshot 1
Screenshot 2
Screenshot 3
Technology Stack
PHP
MySQL
Duffel API
More Success Stories
Skyvela
Skyvela modernized its booking journey and back-office operations to deliver a premium, cross-channel travel experience.
location_on
Middle East
travel_explore
B2B + B2C
Read Full Story
arrow_forward
Tunin Travel
Tunin Travel focused on a cleaner customer flow to reduce friction and improve booking completion quality.
location_on
North Africa
travel_explore
B2C
Read Full Story
arrow_forward
UmraPro
UmraPro unified multi-product booking operations into one consistent platform for both retail and agency users.
location_on
Africa
travel_explore
B2B + B2C
Read Full Story
arrow_forward