How to Sell Tours Online
A tremendous extension of usage of the internet is observed in the past decade. PHP travels is unique in this required which provides an online portal to travel agency for tours which assist them to sell their packages to its customers online for B2B and B2C businesses.
PHP Travels can help you more productively. It can help you reach maximum people. So, if you’re planning to sell tours online then PHPTRAVELS is the best platform. It’s one of the world’s largest online travel portals, which supports people for selling tours online.
The question that arises is how can you stand out? Where should you designate your resources? Let’s check out some of the best advertising channels for tour operators.
What are the promotion platforms for tour operators to sell tours online?
Before choosing your channels, it’s essential to comprehend how your customers tend to buy and the places where they obtain information. You probably have a great idea about this already but if you don’t – ask how they found out about your tour.
That said, there are some obvious platforms you should reconsider. Below is an overview of the most efficient channels for selling tours online:
Online Travel Agencies (OTAs)
OTAs sum thousands of offers in one place so consumers can filter and compare travel products on a single website. Therefore, sites like Viator and GetYourGuide are extremely familiar with tourists and flourish millions of monthly visits.
Of course, gaining access to them comes at a price – OTAs typically charge commission fees between 15% and 30% of your ticket price. And they usually ask you to provide your lowest price so people buy through their program instead of your website or offline channels.
As such, OTAs are a great option in two specific cases:
1) You need to fill out your capacity as your costs don’t progress with each additional customer (e.g. filling out bus seats).
2) You are just starting and need to boost awareness of your tour even if you sacrifice part of your profit.
So it’s usually best to prioritize your direct channels over OTAs but reconsider getting listed with a few of them, particularly to sell last-minute tickets that would otherwise go to dissipate.
To be fair, people are normally NOT in buying mode when browsing their Facebook or Instagram feed. However, social networks are good places to build knowledge of your tour and work well as referral sources when your current customers tag themselves and upload photos. Also, advertising on sites like Facebook is highly customizable based on your customers’ location and interests, making it reasonable to show your offers to a very targeted audience.
While they are not as effective (or cheap) as they used to be, social networks like Facebook are deserving testing as an effective channel for your offers.
There’s a lot you can do about it including creating important content and paying for search ads.
While these tactics are helpful, big OTAs and TripAdvisor normally control search results and you’ll need to get very particular if you want a chance of reaching your target audience.
However, there’s one completely free and very effective service to utilize the power of Google search – Google My Business.
If you’re not already using this, your tour will not show up on Google Maps hence you will lose out on possible customers who search for terms like “best tours in [your city]”.
Overall, Google should be a big part of your marketing strategy and one great place to start is a professional listing on Google My Business.
You’re probably getting much of your business from TripAdvisor already but some things can help you make even bigger use of it:
– Understanding the TripAdvisor algorithm: your listing is more likely to show up large in the results when you have good reviews and plenty of them. But did you know you should also have a constant number of reviews? Also, TripAdvisor takes into account recency, meaning that listings with more recent reviews are prioritized over ones with older/infrequent reviews, everything else being equivalent.
Partners and Influencers
You can often discover good partnerships with local businesses and influencers where you refer businesses to each other or cooperate on a commission basis.
One of the best ways to build such partnerships is your local Destination Management Organization (DMO). DMOs work to promote tourism in a region so they often produce large networks of local businesses and visitor services. This makes them a large partner who can sell your services and introduce you to other regional businesses that can cross-promote your offers.
Influencers, on the other hand, are bloggers, bloggers, and people with big social media followings who can review your tour and partake it with their audience. Some can prove to be remarkably valuable but be careful with people who claim to be famous when they simply want to get a free tour or advertising payment. Try to arrange deals where you only pay per lead or customer from their campaign.
There are two broad aspects to a successful tour business – your value statement and your market. Having a great value proposition is wasted unless you blend it with the right promotion channels.
In this article, we looked at the top platforms to support a tour business online. Each channel can be further broken down into individual platforms and websites which you can experiment with.
For example, there are many OTA websites you can choose from – the best one will depend on your geography and who your ideal customers are. So, we’ve elaborated everything about in what ways you can sell or promote your tours online through online platforms. All you need is to decide the portal through where you want to build and start this online business. We would recommend you to join PHPTRAVELS, which provides you with a great opportunity for your startup but also refers your business to other people in this business and are interested to buy your tours online owing to your packages. PHPTRAVELS wants to make lives easier for its client