Why is it important to keep your travel agency multilingual and multi-currency
There are approximately 6500 languages in this world and many more speakers of those languages. When we talk about currencies, there are currently 164 different currencies that are being used all over the world. Having a business that offers its services in multiple different languages in exchange for many different currencies means that your business will be able to capture a lot more people who speak different languages and use multiple currencies in different parts of the world. One of the biggest barriers of communication is the language barrier and overcoming this hurdle means that you may be able to generate a lot more business and attract a lot more customers.
Operating a travel agency that can provide their services in different languages can have a great impact on your customer service and can help you generate a lot more revenue. Being able to read and comprehend things clearly can have a big impact on the customers’ decision before making a purchase, the same is the case with travel agencies. A study showed that there are more chances for a customer to purchase your product or avail the service being offered if the information provided on your website is in their native language. Easy comprehension is not the only benefit that comes with a multilingual company, another major advantage is that your client finds it easier to trust your company and is easily convinced that your company is legitimate and is a credible source for information. Moreover, the need for multilingual online booking engines has been on a rise over the past few decades so having a multilingual website can help cater to that particular need as well as helping in generating more business for the travel agency. Google translate can be of help to a certain extent but there is no comparison between a machine-translated website and a website that has been optimized from the very beginning.
In the beginning, the idea of developing a multilingual website can be a little hard to comprehend since there are approximately 6500 languages. Because of the large variety of languages, it can be a little intimidating when deciding on which language to chose and which not to prioritize. An easy way to make that decision can be to use different tools and software are to find out where most of your clients are coming from. Then, according to those different regions and areas, more languages can be incorporated into your website. Having a multilingual website is extremely important for those travel agencies that market their services on an international level. That is because if your website is multilingual, it will most likely appear at the top when multilingual travel agencies are searched on different search engines which will automatically boost the traffic on your website as it will be of service to more people.
Having a multilingual website without options of different currencies won’t be of much use. For example, if your search engine has the options of Hindi, Urdu, and English as languages but the transactions can only be made in US dollar, then you are likely to lose clients who speak Hindi or Urdu as they won’t have a model through which they can make a payment. So, your clients must have the option of making a payment through the currency of that particular area of which language is being used. A big advantage of operating a multi-currency website is the convenience of your client. It is really important to make things easy and understandable for your client. That way, whenever your client feels the need to avail of the services of a travel agency, they will automatically feel inclined towards your agency. This will, eventually, increase customer loyalty as being transparent about your rates and prices is the key to more loyal customers.
Having a multi-currency website means that your travel agency can easily attract more customers from international markets. This can help your travel agency to explore many different markets and gain more business. As a result, this can lead to higher levels of profitability of your travel agency both in the short and long run. People also appreciate consistency in the prices that are mentioned. Consistency in prices makes the client feel as if they are saving money by availing your services rather than going for a travel agency that only offers payment through one currency. Having a multi-currency travel agency also means that your customer will have more options when it comes to making the payment which results in further convenience for the customer. People also feel that by making the payment in a different currency, they are availing the same benefit for a lower cost as compared to making a payment in their currency.