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Why is it important to keep your travel agency multilingual and multi-currency

Qasim Hussain

2020-02-25 12:23:16

Why is it important to keep your travel agency multilingual and multi-currency

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There are approximately 6500 languages in this world and many more speakers of those languages. When we talk about currencies, there are currently 164 different currencies that are being used all over the world. Having a business that offers its services in multiple different languages in exchange for many different currencies means that your business will be able to capture a lot more people who speak different languages and use multiple currencies in different parts of the world. One of the biggest barriers of communication is the language barrier and overcoming this hurdle means that you may be able to generate a lot more business and attract a lot more customers.

Operating a travel agency that can provide their services in different languages can have a great impact on your customer service and can help you generate a lot more revenue. Being able to read and comprehend things clearly can have a big impact on the customers’ decision before making a purchase, the same is the case with travel agencies. A study showed that there are more chances for a customer to purchase your product or avail the service being offered if the information provided on your website is in their native language. Easy comprehension is not the only benefit that comes with a multilingual company, another major advantage is that your client finds it easier to trust your company and is easily convinced that your company is legitimate and is a credible source for information. Moreover, the need for multilingual online booking engines has been on a rise over the past few decades so having a multilingual website can help cater to that particular need as well as helping in generating more business for the travel agency. Google translate can be of help to a certain extent but there is no comparison between a machine-translated website and a website that has been optimized from the very beginning.

In the beginning, the idea of developing a multilingual website can be a little hard to comprehend since there are approximately 6500 languages. Because of the large variety of languages, it can be a little intimidating when deciding on which language to chose and which not to prioritize. An easy way to make that decision can be to use different tools and software are to find out where most of your clients are coming from. Then, according to those different regions and areas, more languages can be incorporated into your website. Having a multilingual website is extremely important for those travel agencies that market their services on an international level. That is because if your website is multilingual, it will most likely appear at the top when multilingual travel agencies are searched on different search engines which will automatically boost the traffic on your website as it will be of service to more people.

Having a multilingual website without options of different currencies won’t be of much use. For example, if your search engine has the options of Hindi, Urdu, and English as languages but the transactions can only be made in US dollar, then you are likely to lose clients who speak Hindi or Urdu as they won’t have a model through which they can make a payment. So, your clients must have the option of making a payment through the currency of that particular area of which language is being used. A big advantage of operating a multi-currency website is the convenience of your client. It is really important to make things easy and understandable for your client. That way, whenever your client feels the need to avail of the services of a travel agency, they will automatically feel inclined towards your agency. This will, eventually, increase customer loyalty as being transparent about your rates and prices is the key to more loyal customers.

Having a multi-currency website means that your travel agency can easily attract more customers from international markets. This can help your travel agency to explore many different markets and gain more business. As a result, this can lead to higher levels of profitability of your travel agency both in the short and long run. People also appreciate consistency in the prices that are mentioned. Consistency in prices makes the client feel as if they are saving money by availing your services rather than going for a travel agency that only offers payment through one currency. Having a multi-currency travel agency also means that your customer will have more options when it comes to making the payment which results in further convenience for the customer. People also fe

How Can Video Marketing Help Your Travel Agencies Website Conversion Rate

Travel 

How Can Video Marketing Help Your Travel Agencies Website Conversion Rate  413

How Can Video Marketing Help Your Travel Agencies Website Conversion Rate

People always seek quick information when they are planning their vacations. They want to get the information they need without wasting a lot of time. If you are not using video marketing on your travel agency's website, you are missing a huge opportunity to convert your customers into leads and sales.Video marketing can help you provide information about destinations and vacation packages in an engaging manner that will leave your visitors wanting more. You can use videos as an introduction to your business, inform them about the facilities provided by your company, or show testimonials from previous clients. People love videos because they are much easier to understand than long blocks of plain text. If you have a lot of text on your website, it is time to consider investing in video marketing. The Benefits of Video Marketing For Your Travel Agencies WebsiteOne of the benefits of using videos on your travel agency's website is that it makes it easier for search engines to index these videos. This results in higher click-through rates when people search for information related to vacation destinations and travel agencies on search engines like Google and Bing.This means that more people will visit your site when they see your video on the first page of Google and other search engines, which will ultimately result in increased traffic on your site, further translating into more leads and sales for you. So, if you want more revenue from your travel site, start using videos as soon as possible.There are some other benefits your travel agencies can get from using video marketing, including: #1. Videos help you build your brandUnlike other marketing strategies, video marketing has a long-lasting impact on potential customers. When you show your customers what your business is about through videos, they will remember your brand and visit your website when they need help with their travel needs. For example, cryptocurrency enthusiasts will be interested in your brand if you provide them with blockchain videos that explain your business in an engaging way.  #2. Videos help you increase conversionsVideos are one of the best ways to increase conversions because the human mind processes visuals 60,000 times faster than text. So, if you want more people to visit your site and make purchases, you should start using videos on your site right away. #3. Videos boost your website's ranking on search enginesWhen you use videos on your website, it makes it easier for search engines like Google to index these videos, which results in higher click-through rates when people search for information related to travel agencies and vacation destinations on search engines like Google.This means that more people will visit your site when they see your video on the first page of Google and other search engines, which will ultimately result in increased traffic on your site and further translates into more leads and sales. How to Make Effective Video Marketing For a Travel WebsiteTravel agencies who decide to use video marketing as part of their digital marketing strategy should keep the following tips in mind: 1. Create a video marketing strategy for your travel agency or vacation destinationBefore using video marketing, you should create a video marketing strategy for your travel agency or vacation destination. This strategy aims to help you develop a plan to create videos that will help your business get more leads and sales in the long run.Make sure to use different types of media in your video. For example, instead of just using text on the screen, try using destination photos as well or even adding music or sound effects in the background. This will help keep viewers interested when watching the travel video as it won't be boring for the audience. 2. Choose the right video platform for your businessYou also need to choose the right video platform based on your goals, audience, and resources. For example, if you want to consistently update videos with new content, then platforms like YouTube, Facebook, or Vimeo are best because they allow users to upload new videos regularly.You can upload your videos to any online platform you want, but it's best if you choose one that is already popular with people interested in your niche. For example, if you create travel videos, it's best if you share them on YouTube since it's a popular platform where people who love traveling go to watch travel videos. 3. Choose the type of video marketingThere are many types of video marketing strategies you can use. Explainer videos, training videos, product demo videos, and promotional videos are just some of the most popular types of videos you can use for your business.If you want your business to grow, then it's important that you create various marketing videos for all of your products and services. These videos help you market your product or service by giving viewers an insight into what they will get if they purchase travel packages from your agency. 4. Create a customized landing pageFor businesses, it's important that you create a strong online presence and make sure that people know about what you do and how you can help them. One way to do this is by creating high-quality marketing videos for your travel services.If you want more people to see your video content, then it's important that they can easily find it on platforms like Facebook, Twitter, and Google search results. To ensure this happens, you should create a custom landing page for each of your videos and use social media sites like Facebook and Twitter so that people can easily share their favorite videos with their friends. 5. Make a short video that’s easy to shareShort videos are usually more effective than long ones since they are easier to watch and don't take much time. When creating an explainer video for your travel business, it's important to keep it short and sweet. This is because if travel videos are too long, people will lose interest and move on to something else. Most businesses agree that videos should be between 60 seconds and 2 minutes. That’s why you should aim to create shorter videos to catch their attention.There's no point in creating a video if people can't share it easily. To ensure your video content is easy to share, you should create videos with an interesting title and description. Also, use social media sites like Facebook and Twitter so that people can easily share their favorite videos with their closest ones. 6. Add subtitles on your travel videosIf you're going to be uploading travel videos from your vacation, make sure you add a subtitle to the video so that viewers can easily read what is being said. This will help viewers from having to listen closely and will also help them understand what you are saying in the video.Consider adding subtitles to your videos if you want to reach out to a wider audience. You can easily do this by using YouTube's closed caption feature. Just remember that it's important that your subtitles are accurate so that they don't misquote anything. 7. Add a call to actionCall to action is a term used in marketing to describe a statement that encourages a viewer to take action. For example, in an explainer video, the main purpose of the video is to get people interested and engaged with your brand. One way of doing this is by adding a call to action statement at the end of your explainer video. A call to action can be anything from asking viewers to take some kind of action or asking them a question that encourages further engagement.If you want your viewers to take action after watching your video, you should add a call-to-action statement at the end of it. This may be as simple as adding your travel business's website address or social media links in the text at the end of the video so that viewers can easily find out more about what you do. Also, if you want viewers to engage with your business on social media platforms, you could ask them questions such as "What did you learn from this travel video?" or "What were some things that surprised you?" These types of questions will encourage viewers to post their answers on social media platforms such as Facebook and Twitter for others to see. Wrapping UpVideo marketing for a travel agency is a great marketing strategy to engage with your audience and get them excited about your travel business. It is also an excellent way to create brand awareness, increase website traffic and drive sales. These are the main reasons why many travel businesses choose to use video marketing in their marketing strategy.If you want to learn more about how to use marketing videos and other marketing tips to help grow your business, check out this blog post on how to scale up your travel business! AuthorAndre Oentoro is the founder of Breadnbeyond, an award-winning explainer video production company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order). Twitter: @breadnbeyondEmail/Gravatar: [email protected] LinkedIn: Andre Oentoro

Qasim Hussain

2022-06-17 03:48:14

Modern Tech Solutions that Generate More OTA Bookings

Travel 

Modern Tech Solutions that Generate More OTA Bookings  120

Modern Tech Solutions that Generate More OTA Bookings

As an online travel agency, you’re always looking for new ways to generate more bookings.To aid you in this all-important endeavor, you should aim to update, automate, and digitize your reservation and engagement services using modern tech solutions. Integrating with a varied suite of emerging tech systems and travel management services will help you do just that.Here are the key integrations that are proven to generate more bookings for OTAs: Expand your Inventory with a Global Distribution SystemIntegrating with a robust Global Distribution System (GDS) is one of the best things you can do to take your OTA booking rate to the next level.This integration will grant you real-time access to a global conduit of travel bookers, accommodation providers, and vehicle suppliers. You will be kept abreast of the latest product and price changes, and you will be alerted whenever availability data goes live. GDS integration will allow you to unlock the full potential of your OTA inventory by connecting you to a vast amount of airlines, hotels, and rental car providers. By expanding your suite of services and distributing it across a network of connected distribution channels, your users will be able to bundle up various travel deals and details for the same vacation. They will have the opportunity to reserve accommodation and transportation via a centralized platform, thereby alleviating the pain point of switching between dispersed booking systems, flight scanners, and rental vehicle suppliers. As well as helping to make life much easier for your users, GDS integration will assist you in gaining valuable market exposure. Your travel services will be highlighted on platforms and devices across the globe, increasing your visibility tenfold and, in turn, vastly improving your chances of generating future bookings.Sabre consistently ranks among the world’s best GDS solutions. By integrating Sabre into your OTA portal, your users will be able to shop worldwide hotels and airlines as well as the excursions/perks they offer. This optimized access will significantly improve the booker’s user experience and, in turn, have a profound effect on your brand image.You can enable a cohesive, quick, and seamless GDS integration process by augmenting your skillset with a Sabre authorized developer. The right partner will provide both technical and non-technical support in the following areas:External implementationsSetup and configurationApplication supportTroubleshootingProgramming Enhance your Ease of Use with Artificial IntelligenceTravelers, especially corporate ones, don’t want to trawl the Internet for hours on end in search of the best booking options. They demand ease of use and direct access to the latest deals.When travelers find a booking process frustrating or fruitless, conversion rates drop and OTA brands take damage. By acknowledging these issues and making your booking platform as straightforward to use as possible, you can position your OTA as ‘user first’ and, in turn, cement your reputation as a go-to provider of seamless booking services.Artificial intelligence enables this streamlined ease of use like nothing else on the modern tech market.Powered by cutting-edge machine learning technology, cognitive AI tools can observe and interpret contextual online behavior. This allows them to generate massive datasets comprising of crucial information relating to the traveler’s booking specifications. The data observed in this instance includes:Search resultsBrowsing habitsPrevious purchasesArtificial intelligence uses this information to generate complex profiles that provide a clear insight into what the user wants from their next vacation. No matter what sub-niche form of travel the user searches for – whether it’s budget-friendly excursions, dog-friendly accommodation, horseback riding, or sustainable traveling – the AI integration will instantly scour the web for relevant booking options without human interaction. It will then provide the user with bespoke travel and accommodation choices that meet their exact preferences.By providing this targeted, tailored, and timely level of service, you will enable your users to make quick and easy travel decisions. This ease of use will go a long way in convincing users to return to your OTA when they next require a travel booking service. There’s No Time Like the Present When It Comes to OTA IntegrationWith their suitcases packed, boarding passes downloaded, and sunscreen at the ready, nomads from all four corners of the globe are eager to hit the road and take to the skies once again.After a period of enforced inactivity, the travel industry is primed and ready for a surge in post-pandemic popularity. To ensure that you’re sufficiently prepared for the oncoming onslaught of customers, you should look to integrate a suite of modern tech solutions into your OTA booking system.GDS and AI should be among the first integrations that you consider. These cutting-edge technologies will enable you to relieve accessibility and UX pain points that have long plagued the travel industry. By actively alleviating these issues, you will position your OTA as a reputable source of travel assistance, significantly improving your booking generation rate in the process. No matter what contemporary technologies you choose to adopt, streamline your integration operation with a travel booking software development specialist. The right partner will have the skillset and expertise required to customize your booking system for hotels, flights, vehicle rentals, excursions, and more.Author Bio:Tyler BoykinDirector of SalesTyler Boykin is a Director of Sales at Chetu, Inc., a global, custom software development company, where he oversees the Hospitality & Travel, Transportation, Events & Meetings, and IT Service Management accounts, as well as a myriad of partner tools. A graduate of the University of West Georgia, Tyler joined Chetu in 2013 where has risen through the ranks of the sales department and helped the company grow into an award-winning organization.

Qasim Hussain

2022-06-08 20:54:23

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