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Understanding the potential of travel agency business: Future and ways to grow

Qasim Hussain

2021-07-15 22:54:40

Understanding the potential of travel agency business: Future and ways to grow

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It is undeniable that the tourism sector has been a major driver of economic growth in many countries. It is also true that travel agencies are one of the most important players in this industry. The travel agency business is one of the most lucrative industries in terms of revenue. It has been around for a long time and continues to grow with every passing year.


Travel agencies have to be on top of everything, as they constantly strive to stay competitive and grow their business. There's no better time than now for you to read our article on understanding the potential of a travel agency business and how to start and expand your own.


Short Introduction: What is a travel agency business? Travel agency business model overview

A travel agency is a business that helps and assists clients in arranging travel-related services such as flight tickets, hotels, and rental cars. A good travel agency will also help its client plan the trip cost-effectively and get the best deals on the different local travel services.


Travel agencies also advise their clients on attractions and events in a particular city. Travel agencies have to be on top of all the latest deals and promotions available to stay competitive.

A key factor for a travel agency's success is its ability to innovate and adapt with time. The tourism industry, on the other side, is undergoing major changes. These industries will continue to grow, and it's critical for travel agencies to be able to stay in sync with these trends.


Travel agencies are also crucial to the success of many tourism destinations. It provides them with an opportunity to grow their customer base and potential profits exponentially while cutting operational costs.


The growth potential of the industry: Is online travel agency profitable? Why is the travel agency industry worth investing in?

The growth potential of the tourism industry has been astounding in recent years, with the sector experiencing a 10.8% growth year on year for 2016-2017 (United Nations World Tourism Organization). It is also true that Travel Agencies are at the forefront of this industry.

Online travel agencies have seen an increase in revenue by $2 billion over the last two years alone, showing just how profitable this business can be if done right. The online travel agency market for Air Tickets as a category grew 25% from 2015-2016, according to Skyscanner advertising data. This rapid expansion only goes to show how lucrative this industry could potentially be.


Also, there are a lot of online travel agent business opportunities as well for individuals.


Prospects for the industry including new trends and opportunities that exist


Nowadays, most people do everything online. This is why the growth of the internet-powered business has been phenomenal. Travel agencies are one of these businesses that have grown exponentially in recent years. The future of the travel business will inevitably include new trends and a changing landscape.

The rise in online booking has been a key factor in how travel agencies have grown their customer base exponentially, but it isn't the only thing that will impact this industry.

The changes in recent years are monumental, and it cannot be easy to keep track of what's going on. There are few important things to take note of so you're prepared for the future of this industry, including:


  • - The impact of new technologies on the industry.
  • - Trends in online travel booking and how to stay ahead

The travel industry has already started to see some major changes in recent years, and these changes will continue.

It's never too late to invest in this booming industry or start your own travel agency business online today!


What does it take to run a Profitable travel agency business?


There are many challenges that entrepreneurs in this industry will face, such as the increased competition from large conglomerates and the rise in online booking channels. The success of a travel agency relies on which trends they can capitalize on and how efficiently they can adapt to changes in the industry.


Successful travel agency businesses capitalize on trends that benefit their clients while finding profitable areas and updates to stand out from competitors. These changes include a rise in demand for hotels, customer preference towards online booking, and increased companies providing low-cost leisure airfare tickets.


Excellent customer support

It's important to help individual customers or travelers with any issues or inquiries and ensure they are served with care and professionalism. Customer service is a crucial aspect of a travel agency business and can be the difference between success and failure for many agencies.

The importance of good customer support for travel agencies becomes clearer when you think about how your customer's experience is shaped. The interactions that people have with the company are crucial for how they feel about the company and what they're willing to do in the future.

Consider how frustrating it would be if something went wrong with your trip and there was no way to contact anyone about it. It's also crucial to ensure you have a reliable customer support team available to help customers during the busiest times of the year.

Strong Marketing Strategy

Today, most people are doing everything online, which is why internet-powered businesses' growth has been phenomenal. A huge part of any travel agency business is their marketing strategy; otherwise, they won't compete with larger conglomerates.


Successful travel agencies invest heavily in marketing. This includes channels like social media, email campaigns, and more to make sure their customers know about what they offer.

Marketing also helps agencies attract the right employees with the experience and skills needed to succeed. They need someone who can work with current trends and future trends of this industry while still being reliable for their travel agency.

Learn how to market travel agency business online (Link)

Cater Customer preferences

Customer preferences are an important part of the travel agency's business. According to some surveys on travelers, there's a shift in how people like to book their vacations. Some prefer to do it online, while others want to use the traditional method. Travelers also prefer different benefits and amenities that they want with their reservation from things like entertainment, accommodations, and meals. Travel agencies need to cater to these needs, or they'll lose their customer base.

Other types of businesses make customers happy even if they don't give them what they want by offering something in return. For instance, you might enjoy going grocery shopping with your family when you're running late because you know that once you go home, you'll be able to have a nice dinner.


What Does It Need to Start an Online Travel Agency business: Online travel agency business details?


Travelers are always looking for new experiences on their next trip. An Online Travel Agency (OTA) is an online middleman between the traveler and vendors, connecting them with travel products offered by different vendors. OTA's typically sell airline tickets, hotel rooms, tours, or cruise line tickets as well as car rentals but sometimes include buses to shuttle travelers from place to place if necessary.


OTAs play the main role in facilitating connections while also making sure both parties involved get what they want out of the transaction by providing transparency, so no one gets ripped off!

1. Web user interface for travelers and travel agents.

The most frustrating thing about traveling is trying to find the best deal on flights and accommodations.


An online travel agency should own a Web interface that their customers can search for available flights, hotels, and other items. With just a few clicks, travelers will be able to find and filter their searches by price and location on specific dates to make the best choices possible.

They'll also be provided all of the information needed when making decisions about which product or service is right for them before booking it.


Supplier Back-End/interface for tourism businesses

The next thing that an online business agency may need is a user interface for suppliers. Supplier interface or Supplier Back-end helps tourism companies create and manage their accounts; they can control the inventory, organize different travel products, get payments, and manage different rates.

An Online Travel Agency administers the supplier Back-End, controls all deals, and shows them to travelers through the web user interface.


OTA administrators Back-End

The most important thing is the Administrator Back-End!

The platform administrators should be able to manage the accounts of tourism businesses and travelers. They also need to manage inventory, rates, availability of travel products, and payments.


Connecting with Application Programming Interface

In addition to traditional web-based services, online travel businesses are connecting with many new technologies.

Connecting with the Application Programing interface (APIs) lets travelers search and book travel from their favorite booking engines using a wide variety of ways and options.

Online travel businesses can connect with their partner hotels' Central Reservation Systems, Amadeus CRS, Galileo CRS, and Sabre. They may also connect with major computer reservations systems (Global Distribution Systems - GDS) or other web applications for selling airline tickets, making hotel reservations, and booking events.


Payment System

A payment gateway allows travelers to pay for their Bookings online. It encrypts the data, gets authorization from a bank, and sends the response back to the website to complete the payment.

This is where online payment gateways play an important role by providing necessary access to travelers who'll use the different payment services according to their availability.

For more details, Let’s have a look at business model of online travel agency (Link)


A few tips for how to start a travel agency business online?


Nowadays, the demand for online travel agencies is growing since people are looking to make their trip-planning process simple. With a good marketing strategy and customer service team, one can become successful in this industry.

1.    Recognize the importance of marketing and advertising your business on the internet.

2.    Maintain an excellent customer service team that can provide around-the-clock support.

3.    Keep in mind that trends are always changing, and it's important to keep up with them.

4.    Cater to customer preferences, as this will help your customers feel like their desired requests are heard.

Nowadays, the demand for online travel agencies is growing since people are looking to make their trip-planning process simple. With a good marketing strategy and customer service team, one can become successful in this industry.


What is PHPTRAVELS, and How can it help my Travel agency business?


PHPTRAVELS is a complete one-stop solution that helps travel agencies and agents set up their businesses to work online. It'll take you less than 20-30 minutes to set up your travel website and start making money! Travelers can search for hotels, check availability, book a room, flights, tours, and much more. They can also pay for everything they order. Similarly, suppliers can also manage their accounts, inventory, and much more.

It has been designed to be simple and easy to use by anyone in the tourism industry without any programming skills being required - it's completely automated! You can customize PHPTRAVELS according to your needs while also enjoying essential packs of recommended features for all online travel agency businesses.


Just have a look at the amazing features of this software package. It'll take you less than 20 minutes to set up your travel website and start making money! You can choose from many modules, drag-and-drop content with just one click, customize every aspect of design as you wish without any programming knowledge required.



Tourism is one of the leading industries in the world. It's a thriving industry that has continued to grow and evolve as we enter new phases of globalization and digitalization. 

This has also led to many changes in how customers are traveling and what they want from their trips, which is important for travel agencies looking to stay ahead of the game.

If you're thinking of starting your own travel agency business, then it's important to think about how you'll set up the business infrastructure. From marketing and advertising online to keeping an excellent customer service team around the clock, there are a few things that any successful internet-powered travel agency needs for its customers will feel like they've heard.

PHPTRAVELS is a one-stop-shop for online travel agency business growth for startups. You can still get the most of their service with ZERO development understanding and knowledge. With the help of PHPTRAVELS, you can manage all of your bookings with ease while taking advantage of inbuilt modules that are tailored to match what different kinds of travelers need.

Tips on How Travel Agencies Should Prepare For Extreme Weather Conditions


Tips on How Travel Agencies Should Prepare For Extreme Weather Conditions  194

Tips on How Travel Agencies Should Prepare For Extreme Weather Conditions

The weather becomes more unpredictable each day due to climate change which is why it is crucial for travel agencies to always prepare early for the worst. There are a lot of factors to consider when you’ll be facing extreme weather conditions especially because the lives of people are on the line. Knowing their basic information including health conditions is, therefore, a must. It is usually a protocol for travel agencies to send out a form to their clients which contains questions about their physical condition. This would be most helpful during situations such as being stranded in a place due to severe weather. To know more about how to better prepare for extreme weather conditions when planning for a trip, check out the tips below! Plan ahead. You wouldn’t want to wait for a crisis to happen so even there is no sign of rain, your agency should have an emergency preparedness plan in place. Your team should be used to monitoring offshore weather forecasts so everyone will quickly know whether you need to make trip adjustments. Regularly checking the weather forecasts can usually give you enough days of notice to prepare as needed. To plan for severe weather, you must have your list of contacts including the coordinators in the place you’re visiting aside from your clients. It’s also imperative that you’ve signed up for emergency notifications at regional public alerts. This can help you track road closures, traffic, and even access real-time weather information.  Another important task is to always stock up on basic provisions such as water, food, medications, and clothing among other things. You can charge as necessary should the need for them arises.  Create a communications plan. This is part of the whole preparation to become weather-ready since you wouldn’t really know what could happen. Some of the situations you can expect are power failures, loss of communication services, and incredibly cold temperatures. Make sure that you have a full list of who to contact during emergencies which includes the local government office, nearby hospitals, emergency contacts of those who are part of the trip, and the like. Some agencies also bring a radio with them in case the signal on mobile phones gets cut. It should be clear to your clients the point persons from your team to make them feel safer and be familiar with your team.If you have older adults joining your trip, you may want to consider bringing an easy-to-read thermometer that could be placed indoors and would be hassle-free for you to check frequently. This is because the elderly are more susceptible to health problems due to the cold.  Prepare your vehicle. It’s not only humans that need preparation but also machines so if you’re bringing the agency’s car, ensure that you get the radiator system checked prior to the trip. You may advise the same to your vehicle provider if you’ll only be renting one. Otherwise, you can check the antifreeze level yourself with a tester. It’s a must that you also verify whether the tires have adequate air pressure and tread. Other things you should check include the brakes, defroster, emergency flashers, ignition, exhaust, battery, and oil. When you’ve assessed that it’s alright to continue with the trip despite possible severe weather, the route should be planned ahead of time. The driver must also be reminded about travel safety procedures such as looking out for pedestrians and turning on the light to increase visibility. Bring an emergency weather kit as well with items like a flashlight, chains, snow shovel, first aid kit, jumper cables, bright-colored flags, waterproof matches, and a bag of sand among others.  Expect the worst-case scenario. When faced with an unpleasant situation, do not panic even if your clients already do. To give an example, if you happen to be stranded in the vehicle, stick with your emergency preparedness plan and show authority to calm the passengers. There’s no need to call 911 as well unless you’re having a bad medical situation on board. Wait for the conditions to improve as you pull off the road into a safe spot. Should you want to leave the vehicle, make sure it’s not in the travel lane and give clear instructions for everyone to walk with extra caution as you take the lead. Head for the most accessible public establishment or transit stop. Once everyone is secured, aim to retrieve your vehicle at the soonest possible time.  Don’t sweat the setbacks. The possibility of postponing and canceling trips due to severe weather has always been there in the travel industry. You should also be prepared for this. While waiting for conditions to be better, think of ways how to reengage your clients and make them take the trip again another time. You can also offer to hold off their fees should they wish to so they wouldn’t need to re-do the payment process. Being part of the travel industry requires much preparation, patience, and creativity. You just need to regularly gather useful information such as the weather forecast to weather any difficulties.  These are only a few of the tips on how to prepare for severe weather. Follow these while also ensuring that the whole team is in good shape to actualize the emergency plan. Once that’s also covered, you’re all set!

Qasim Hussain

2022-01-14 00:37:47

Why Should Travel Companies Become SOC 2 Compliant


Why Should Travel Companies Become SOC 2 Compliant  235

Why Should Travel Companies Become SOC 2 Compliant

Now that the travel restrictions are starting to ease up around the world, the travel industry is starting to get back on its feet.  As travel companies start to reopen and vie for the attention (and booking) of customers, it’s important to assure prospective clients that your company offers the best service.One way of gaining an edge over the competition is through compliance with various national and international standards. Among these standards is the System and Organization Controls for Service Organizations 2 or SOC 2 compliance. While this is not required by law, it adds credibility to your travel company and boosts confidence for your clients.To better appreciate, here are a few more details about SOC 2 as well as reasons why travel companies should pursue compliance with this standard. A voluntary complianceThe System and Organization Controls for Service Organizations 2 was developed by the American Institute of CPAs (AICPA). SOC 2 sets criteria that guides organizations on how to handle and manage customer data based on the Trust Services Criteria of security, processing integrity, availability, privacy, and confidentiality.SOC 2 reports are adapted to each business’ practices, and allows them to design process control measures that can help them adhere to these principles of trust. There are two types of reports under SOC 2 compliance efforts:Type I makes a summary of the company’s existing systems and whether it complies with the identified trust principles.Type II describes the operational efficiency of the systems detailed in the Type I report. Advantages of having an SOC 2 compliance.Having an SOC 2 compliance is greatly beneficial for a company, especially those in the travel industry. Travel companies regularly handle sensitive and confidential customer data including dates of birth, full names, and even credit card details. Being SOC 2 1. Customer protectionProtecting customer data should be paramount for all companies because having your business targeted by external attacks will cause customers to lose confidence in your business, not to mention your liabilities should they face danger or inconvenience because of their leaked data. Additionally, SOC 2 compliance is a testament to your company’s commitment to secure customer data and gives you a competitive edge over other companies that do not have the same compliance. Between a company that has something to show for its ability to protect its customer data and another that doesn’t, customers are more likely to go with the company that offers more value for their money. 2. Professional assuranceWith an SOC 2 compliance under your belt, you can rest assured that your networks and your systems are secure enough to handle and manage customer data. This assurance extends to your employees and their jobs and to even to your business and industrial partners. Additionally, using SOC 2 compliant software adds confidence that your systems are built on similarly secure software.Additionally, it also helps assure that your travel company is prepared to meet security standards that might be required by the federal government. Travel companies regularly coordinate with federal agencies. Some government branches require the use of security protocols to protect their transactions on top of customer data. 3. Boosts compliance effortsThe criteria and requirements to secure an SOC 2 compliance largely overlaps with other data security frameworks such as ISO/IEC 27001 or the international standard for information security management. It also dovetails with the standards as outlined in the Health Insurance Portability and Accountability Act (HIPAA), which outlines the management and protection of sensitive patient health information–some of which are also handled by travel agencies.If you’re looking to boost your travel company credentials by complying with various data management standards, working out how to become SOC2 compliant at the beginning could make other compliance efforts easier. 4. Save on cybersecurity costsTo put it straight, working on an SOC 2 compliance will require you to update your systems and probably upgrade your existing equipment. This is even before the audit, which will also cost your company. However, all these will pale in comparison if your company becomes the target of a data breach.According to IBM, 2021 posted the highest average cost of data breaches in 17 years at  $4.24 million. This figure is expected to rise even higher in the following years. Keeping your systems updated and compliant to SOC 2 standards can help provide your travel agency with the protection it needs from the rapidly-evolving cybersecurity attacks. ConclusionRegardless of whether you're working for an international travel company or operating a small business in the same industry, you should start considering applying for an SOC 2 compliance certification. Not only does it give you something to brag and market about, it actually prepares your systems for the rigors and challenges of cybersecurity today. Additionally, it gives you a peace of mind knowing that you’re doing right by your customers. An SOC 2 compliance helps build confidence in your business and prevent data breaches that can cost your company a lot.

Qasim Hussain

2021-12-23 20:54:02

How Travel Businesses Can Securely Handle Customer Data


How Travel Businesses Can Securely Handle Customer Data  272

How Travel Businesses Can Securely Handle Customer Data

To conduct proper business and cater to the changing needs of their customers, travel businesses need to handle customer data with the utmost sensitivity. Customer data management is vital due to a bevy of private financial information.In today’s interconnected world, companies need to handle customer data securely. Here’s how travel businesses do it and how you can try it for your business too.Update Your Hardware, Software, and Storage Having a cybersecurity team in the tourism industry is not always a requirement in the tourism industry. Most travel companies use either a cloud-based system or an onsite data center. Smaller companies don’t even have dedicated servers to handle their business, simply having network storage and good internet. The most important way to start with your cybersecurity efforts is to ensure that you install and update your software. Make sure that you have antivirus, antimalware, and antispyware protection. Have your software regularly updated and only work with what you need, rather than what you think you’d need.One of the most significant issues that small travel businesses have with their networks is using software that they think works, only to never update it ever again. Software, including antivirus and antispyware, needs consistent updates as threats change.If you don’t have it already, invest in a secure, dedicated server with minimal access used only for you and your employees. You can even invest in a cloud server if you don’t have the finances to buy hardware for your team. Encrypt Your NetworkWith the software and the server, you want to ensure that your entire network is encrypted and protected, primarily when you transmit data. Encryption can help keep your data secure from anyone trying to intercept customer information.Why should you do encryption now? The tourism industry handles a wealth of personal data, together with a combination of several important documents. From your passports, credit card information to your travel itinerary, the last thing you want is for these details to fall into the wrong hands.Password protection is not enough anymore. Hackers can run exploits to access private information that is even put behind passwords. Even if companies add security policies, hackers will find malicious but unintended backdoors.You can start small with your encryption efforts. Ensure that data transmission from your website uses SSL encryption and ensure that you have an HTTPS protocol for your website. If you can, use a virtual private network (VPN) to mask your IP address and encrypt your line. If you have to, encrypt your servers and end-user with data encryption solutions too. Follow or Emulate GDPR Compliance RequirementsDepending on where you operate, one fantastic way travel businesses secure their data is compliance with the GDPR. The General Data Protection Regulation (GDPR) is an important EU legislation on data protection and privacy for end-users.Travel businesses that comply with GDPR have requirements to give them certification. These rules include lawful and transparent processing of customer data, together with notifications and protections in case of an existing data breach.For companies in the EU, GDPR compliance is a mark of protection. If you’re a business, you would want to emulate the rules that the EU set about to help protect your customer data. If you’re looking for a model to follow, these guidelines can help you outline the internal policies you can use to strengthen your data security further. Secure Your Online Payment ProcessorsTravel businesses mostly use different online payment processors for ticketing and various travel packages. Frictionless experiences, however, may mean a less secure way of payment for your customers, which then puts their personal data at risk whenever they pay on your website.There are three pillars to online payments in travel businesses. These are fraud management, regulatory compliance, and data security. These make the checkout experience simple, secure, and protected for all payment methods, from debit cards to credit cards. To make your payment processing simple, there are several ways to do it. For starters, you can work with a third-party payment processor that handles all the security for you. Many of these processors have their own security environments that make it easy to secure payments.If you’re looking to add your own payment processing, make sure to encrypt the data with SSL and TLS protocols, together with credit card payment tokenization, so hackers cannot access payment information with a stray link.Request CVV to protect your company from identity thieves and require two-factor authentication for credit cards. Match IP address and billing information for your customers to flag potentially fraudulent transactions too. Train Your EmployeesData privacy is crucial across all businesses, especially for the travel and tourism industry. This makes employees a valuable partner in cybersecurity measures to help you prevent hacking and protect customer data. Consistent education is vital for most travel businesses. The tourism industry regularly trains everyone involved with security protections and measures to keep their data safe. Phishing attempts, malware, and ransomware can be pretty common in the industry, together with rather arcane ways of keeping passwords and data. For example, some workers keep their usernames and passwords in notes stuck on their monitors. These pieces of paper are available for anyone to see, which opens the business to an endless number of eyes that can copy these security details.Educate employees on the different types of cyberattacks they can experience. Ensure that they follow regulations to a T, especially if it’s strict compliance laws like the HIPAA or the GDPR. Be TransparentLike any business, the travel industry is privy to the entire customer journey. Companies will be there from start to finish, and a company needs to be upfront about its data privacy rules. At every touchpoint, it’s crucial to tell customers what data you get from them and what is kept during the process.Do whatever privacy disclosure the law requires, from site cookies, tracking data, and credit card information. Make sure that the policy is clear and detail what kinds of protections you afford them. This can help build customer trust, especially towards a travel business that will handle sensitive information. Final ThoughtsTravel businesses handle some of the most crucial customer data to give them a seamless, frictionless experience in their travels. Regardless of your size, it’s essential to follow the best practices for data privacy. Protecting customer data can assure your clients are safe and sound in your hands.

Qasim Hussain

2021-12-13 21:44:36

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