How to start OTA ( Online Travel Agency )

How to start OTA ( Online Travel Agency )

Existing opportunities for creating a travel booking website

Direct database is when you manually create your own travel database. This is usually done when the host is creating a website. For example, a hotel chain or a tour company that only wants to sell their own hotels or tours, or an airline that is selling their flight tickets direct to consumers. A direct booking portal can also be created if a company establishes contracts with host travel suppliers to manually list and upsell specific deals/products.


01. Direct database

02. GDS Integration

GDS integration is for OTAs (online travel agencies) to access full inventory of travel solutions to sell to their customers. GDS stands for the global distribution system that allows travel suppliers to distribute travel products, rates and relevant information for travel agents to sell. Some commonly known GDS providers are Amadeus, Sabre and Galileo, which is also known as TravelPort. GDS integration is only available for licensed travel agents that are ARC or BSP accredited. Once approved with the GDS, travel resellers have access to backend wholesale rates to buy services on customer’s behalf. When an agent wants to showcase the GDS database on their website, API integration is done.

Affiliate integration is for start-up travel resellers who want to showcase a range of travel deals on their site to earn commission without having to be an agent. Affiliate is the easiest and most affordable solution, and is most often free to set up. Affiliate promoters share their booking commission with the affiliate company that is hosting the deals. It is a win-win partnership where the promoter gets access to promote travel services in return for shared commission. Affiliates often have creatives to promote such as text links, banner ads, widgets and white label search engines. The affiliates referral code is coded into the promotional creatives, so that when setup on a website, the affiliate earns a commission when their visitors are referred by them.

03. Affiliate Integration


04. API Integration


API integration is more advanced than affiliate, because it takes more development time to setup and most travel companies do not allow their API to be used freely. A partner may need to be approved for API access before they can setup. The earning potential varies depending on which company’s API you are setting up. Once approved, you will require an API developer to install the API, which can often require ongoing technical support. API stands for a set of functions or procedures allowing the creation of applications that access the features or data of an operating system, application or other service. When relating to travel development, APIs are used to showcase another travel company’s inventory on your site, so that visitors can browse directly on the website and the deals can show in conjunction with other deals from other travel companies to create a comparison search engine. API is an advanced integration and is not a quick setup process. It requires a properly trained developer to assist with setup. 

How data integration will work for your Travel website?

The popularity of online travel agents(OTA) models grew in the Travel and accommodation field that led travel agents to use third party level APIs and integration for travel portals and online reservations. For your travel business, NCrypted Websites work on providing the two integration methods such as GDS and CRS.

What is GDS?

Global distribution system (GDS) is an online system that utilizes a platform between tour operators and travel bookers by rendering streamlined services of hotel rooms, air ticketing, car rental, vacation rental and many more. GDS network helps travel agents and companies by balancing listings, reservation selections, rates, scheduling with the choice of permitting the customers to book tickets online.

GDS Integration
The 4 leading GDS providers in the travel industry are given below.
Amadeus, Sabre, Galilio and Worldspan
They are serving travel agents with quality service. At NCrypted, we have hands-on experience in integration of GDS and XML API to make your airline, hotel booking, car rental, vacation rental business fully automated and very easy

What is CRS?

Computer reservation system (CRS) is the kernel of your hotel group procedures, centralizing the information from all your Property management systems (PMS) and other reservation systems.

CRS Integration
We integrate your CRS with some popular Online travel agents(OTA) as well as aggregators as mentioned below:

MakeMyTrip, Expedia, Hotwire and CheapAir

We provide service that integrates your CRS with major online travel agencies(OTA) to increase your reach globally and reduce the cost of your distribution.

Product Engineering - Travel Search

Converting your Travel Search idea into execution demands domain understanding, proficiency, understanding and dedication. We offer custom product engineering solutions for your Travel Search Engine requirement. See how we can add value to your business to shape your idea into reality.


We work on proof of concept(POC), minimum viable product (MVP), prototypes by assessing market size and segment, target audience, growth potential, etc. in order to validate your idea.


Whatever is required to present and envision your Travel clone idea in order to implement, our Business Analyst team would be working on wireframes, SRS, SOW, diagrams etc. to analyze and present the vision.



We will narrow down on the typical features required along with the UI and user experience that can engage your target audience. The Travel clone design could be identical to one of your reference Travel Search sites or it could be completely different and unique.


The development would be in accordance with your custom Travel clone requirements. We have Center of Excellence (CoE) assigned to carry out your requirements which involves agile development methodology and DevOps to implement the solution.

Quality assurance

To ensure product efficiency, we carry out unit testing, integration and regression testing, which are complimentary for your assignment. On top of it we also provide speed testing, security testing, load testing, stress testing, server load balancing as per your requirement.


We will help you with deployment assistance on your server to help you go live. You can host your Travel and Hotel Booking application with us as well. The server can be near to your location or the target market from where you are expecting the traffic.

We have the technology part covered for you

Travel clone development is a complex process and comes with a lot of moving parts. Creating the digital infrastructure for Travel Search Engine development from scratch requires a longer turnaround time and hence becomes costly. We understand Travel Search development space and our clients benefit from our domain experience and robust backend technology.

We know that a me-too Travel clone idea isn't enough to create a stir in the market.

Scalable technology back-end for growing Travel Search demand - you will never have to redo it all over again!

Operate big data in a timely manner with our high-powered analytics in a cost-effective manner.

Scalable architecture and our process-oriented rapid development approach ensure a quick go-to-market ETA!

Powerful technology back-end with basic ready-made modules save time and hence overall project cost for your Travel clone.

Our unparalleled domain expertise in Travel Search Engine helps you to avoid common mistakes that other startups would do.

What is the best solution?

The best solution for your integration depends on your budget and the type of travel company you are creating.

Affiliate is the easiest and the lowest cost option. White label affiliate is very competitive,

API is the best option for comparison sites, but requires approved access and a time consuming setup process with specialized developer.

GDS would be best for classical travel agents who are working offline and looking to access full inventory.

Direct booking is best for businesses that have already established their services and sell directly to consumers or resellers who are willing and able to create relationships and contracts to resell.

Are you ready to become the next million-dollar startup?

We are partnered with and helped 500+ startups and businesses, many of which are valued multi-million dollars today. Our primary focus would be on understanding your Travel business requirement and providing you with relevant technology solutions while keeping your target audience and market in mind. We understand that a serious Travel and Hotel Booking project is an on-going engagement that requires technical, functional, financial and emotional commitment. We want to believe in your idea as much as you do. Get in touch to find out how we can help and bring your Travel business idea to life so that you can go to market with confidence.

The ideal travel booking website design concept 


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