How is travel technology evolving and boosting the travel industry
The technological advancements around us are increasing day and day. The technology around us is taking new twists and turns almost every other day leaving a great impact on our lives and leaving us baffled. Earlier, what was considered impossible is now very common in our lives. Not only have all the technological advancements made an impact on our lives, but it has also made a massive impact on the tourism industry in a positive way. Technology has done some pretty amazing stuff in the past few years and has made the life of travel agents extremely easy. From surveying and planning your trip to booking, traveling and experiencing, technology has made all of it easy for us to do. According to one of the studies conducted, it has been observed that more than 50 million people traveled in 2015 as compared to 2014. This drastic increase over just a year is because of the technological advancements and the ease that it has resulted.
One of the biggest advantages of all these technological advancements around us that we, as consumers, can look up for anything that we want thanks to the wide internet availability. All sorts of information are readily available for us and we can attain the knowledge of anything in a matter of just a few seconds. Because of this, it can be said that information technology is what is holding the tourism business in its place. Because of so much information available around us, the levels of awareness in people have increased. Nowadays, people are more informed about the latest tourist destinations and different places on earth that are attractive for people who love to travel and are adventurous. Because of this, the demand for travel agencies has also increased hence increasing the amounts of average annual revenue generated for the travel agencies by large numbers.
Another thing that has made the process of decision making easier consumers is the invention of smartphones. Nowadays, people think of their smartphones as their best friend, they always have their smartphones with them which means that they can easily access any sort of information that they desire. People tend to feel incomplete if they don’t have their phones with them. Because of such great attachment to a device that can readily inform you with anything, the task of planning out different vacations and coordinating with their travel agents has been made a lot easier for the people. Smartphones have another major advantage because of which they are often not given enough credit for making our lives easier, which is the ease in communicating efficiently and effectively with multiple people at the same time.
Because of the large variety of online travel portals and online travel agencies, it is a lot easier for people to decide which portal or agency is the best suited for their needs and requirements, as it has been famously quoted, ‘time is money’. Because of the high level of engagement on multiple different social media platforms, the decision-making process of the consumer has been made even easier. That is because people can use different social media platforms such as Instagram or Facebook the acknowledge themselves about the different experiences of people with different travel agencies. This can help them to make their final decision as to which travel agency they should approach based on the reviews that they read online. Along with customers, travel agencies can also benefit from these social media platforms. These social media platforms can be used by travel agencies to approach new/potential customers by placing their advertisements on these platforms. These platforms are not only beneficial when a travel agency is attempting to capture new customers, but they can also be used to help rotate a positive image of the travel agency.
Technology can also help in rapid communication between the client and the travel agency. For example, if there is a sudden change of plans from the consumer's side, he can easily communicate with his travel agent about those changes without having to go through any major inconveniences. This is also an advantage for the travel agency, for example, if there is any problem with booking the flights, making the hotel reservations or planning out the tours, the travel agency can easily communicate to their client about these inconveniences and provide them with other alternative solutions that suit the client. The advancements in technology have also helped the travel agencies to develop a healthier relationship with their stakeholders such as different people operating at different levels within their business network, mainly because of better communication.
Technological advancements have also made things easier for hotels. Check-ins and check-outs can be done in a matter of a few seconds without having the customer go through any major inconvenience and ruining their experience for them. Different travel agencies and hotels have installed multiple different software that helps them in attaining their main goal and purpose. Not only are these software’ easy to use, but they are also extremely accurate and have extremely high speed. Some software does have a big price tag on them but, if we consider the long run, they are a good investment. This software can store all sorts of information; hotel staff, housekeeping, preferences of the guests, levels of inventories, details about the reservations, details about the flights and much more. Having so much information stored that can be made available to a person in a matter of seconds has made the lives of the people working in the tourism sector and the lives of the clients much easier.