Things Marketers Can Learn From the Travel Industry
The role of marketing in the travel industry cannot be ignored. Those who have years of experience can even learn the latest marketing trends from the travel agencies. Previously, hospitality brands regularly advertised in newspapers and magazines as well as on TV. But this trend has been changed by the whole because the target of the advertisers nowadays is on social media networks and digital marketing.
This new trend has encouraged travel businesses to pursue more personalized marketing methods. Below we have given the list of things marketers can learn from the travel industry.
Recognize the phenomenon of the ‘invisible guest’
Many travelers give preference to online travel websites when it comes to move their entire arrangements to the new places. This consists of booking to check-out, and everything to get properly settled. According to an estimate, around 56% individuals use their smartphones while booking their travel related deals, and almost 65% same-day hotel reservations are made via the computer devices. This is what marketers need to observe. They should target the potential clients of the respective fields.
Offer loyalty products
A number of apps have been created by the travel industry experts. As a marketer you should offer loyalty products as well as special discounts to the customers. People always appreciate the perks that are associated with the loyalty programs, and might be stick to your deals if these seem to be catchy and amazing to them.
Invest in the right software
There is no short of software. You are to observe which ones are best as per your business requirements, and should invest in the right software. The right kind of tool can help to manage the bookings, accounting, administrative issues and even can strenthen your marketing strategies. Whenever you go for an option, make sure it features robust functions and productivity is of high level. Not only for travel industry but also all other fields/sectors require great apps, software, and programs to help the clients get facilitated more and more.
Keep your standards high
Yes, you are to maintain your standards of offering top notch and outstanding travel packages. By doing this, you can urge the hotel guests to choose your travel agency. In case you lack the manpower, it is good to hire someone expert in the marketing.
Take care of cleanliness
Take very good care of the cleanliness of your office. Make sure each and everything looks proper because this is the place that is going to impress the customers at first glimpse, helping them decide whether to opt for your tour deals or not. Dusting, vacuuming, linen changes, scrubbed bathrooms etc. are must to satisfy the guests.
Offer something unique
Offer something that has never been offered to the clients by any other travel agency. For example, you can design a package that includes two-minute walk along the seaside, and views of nearby valleys etc.
By keeping in mind the above mentioned points, you can definitely grow your business and would certainly get the desired results from your travel agency.