6 Common Mistakes People Make When Starting a Travel Business
Like every startup entrepreneur, you must be thinking to start the travel business and you want to expand its routes at international level. If it is so, then you need to avoid a couple of mistakes. It is understandable that the startup businessmen are making mistakes, but remember that if they are too serious you can suffer from loses.
Here we are going to discuss a few common mistakes that can sink a bootstrapped travel agency. Look at these pitfalls and consult experts of the same field for possible solutions.
Mistake#1: The wrong team
Sometimes it happens that the travel company owners fail to build right kind of teams. You might have hired the wrong candidates for a particular positio. Becoming an entrepreneur is not going to be easy. First you need to gain knowledge about how to hire the right candidates for different positions at a travel company. Do not know anything about this? Don’t worry and check the internet for help or consult a friend who might have worked in a travel company before.
It is going to be crucial to choose correct individuals with varying skill sets. However, the more attention you pay the higher will be your chances to get a team with reputable, skilled and hard working individuals. Their past experience in the same field will also be counted so try not to give any chance to a newcomer until or unless his education background is extraordinary.
Mistake#2: Bad pricing
Here again you can make mistake but remember to avoid it in any way. Providing the tour packages with bad pricing or at high costs is going to risk your repute. Calculate how much the customer is willing to spend on accomodation, on food, and on other stuff. Then you are to make a rough plan of what type of tour package to offer and adjust slight profit into it for your company. Do not put financial burden on the customers by offering them tour packages that are out of their investment limits. If you do so, then there are chances that you will loss them and they will never come back to your agency for any tourism-related help.
Mistake#3: Waiting for perfect too long
Are you waiting for the perfect too long? If this is the situation then you are obviously doing a very big mistake. Whenever you get killer ideas, it is natural to work hard for turning them into reality. Let the world know about your creativity. Usually travel businessmen make mistakes of not planning the things properly, and they do not even come up with extraordinary ideas. This might be because they lack some creative skills or do not have enough thinking capabilities. Try to come up with the simplest, basic version of your services that can win many hearts.
Mistake#4: Not understanding technology
Have you developed some understanding of technology? No? Well you have to because without it none of your companies can be run smoothly. There are times when you have to develop company softwares, what are you going to do then? Instead of hiring some expert software developer in start, it will be better that you do such things yourself and that’s only possible when you gain knowledge in the technology field. Also, you have to build a website/blog over which you can show the type of tour packages your travel agency is offering.
Mistake#5: Forgetting official documents
There are a lot of people who, when starting businesses, forget completely that how important it is to get official documents. We highly recommend that you get your travel agency licensed. Also, you should keep the official documents safe. For this, you can hire an attorney or can keep them in a bank’s locker. Sign contracts with the workers you hire, and all those documents should also be kept in locker.
Mistake#6: Being cheap about marketing
People want to know you. For every businessman, it is mandatory that he hires someone very expert for marketing work. Those who try to become cheap about marketing can lead their business at some risks. To do it properly and to target more and more local and international clients, the importance of effective marketing techniques cannot be ignored. Do not worry if the costs of this work are high. You cannot develop your travel agency without marketing. Use social media to build virality and attract customers for free. Run social media campaigns to get desired results.
In the end, we recommend to avoid these mistakes. Save your time, money and energy by taking wise decisions. Leverage everything you can and give yourself enough space to think out of box so that better ideas come out and you touch the peaks of success in business.